James R. Bettman

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.7K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

Economics, Consumer Choice, Behavioral Decision Making +11

Self‐Construal, Reference Groups, and Brand Meaning

Jennifer Edson Escalas, James R. Bettman · Journal of Consumer Research · 2005 · 1.9K citations

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 1.7K citations

Behavioral Decision Making, Decision Analysis, Cognition +20