Statistics
Publications
105
Citations
30.2K
H-Index
63
Active since
1970
Affiliations
James R. Bettman is an author at Duke University specializing in business, psychology, and decision theory.
Publications per year
1970–2020
105
105
Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations
Constructive Consumer Choice Processes
James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations
An Information Processing Theory of Consumer Choice
Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations
1–5 of 105