Concepedia

Mary Frances Luce

MF

44

Publications

7.6K

Citations

32

H-Index

1993

Active since

Affiliations

Duke University(Current)

University of Pennsylvania

United States Food and Drug Administration

Stockton University

Cincinnati Children's Hospital Medical Center

Mary Frances Luce is an author at Duke University specializing in behavioral decision making, social sciences, and psychology.

Top concepts

Behavioral Decision MakingPsychologySocial SciencesManagementDecision ScienceBehavioral ScienceDecision TheoryBehavioral EconomicsEmotionConsumer Research

Publications per year

1993–2020

44

Publications

44

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.7K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Choosing to Avoid: Coping with Negatively Emotion‐Laden Consumer Decisions

Mary Frances Luce · Journal of Consumer Research · 1998 · 653 citations

Consumer Uncertainty, Journal Article Choosing, Behavioral Decision Making +16

Choice processing in emotionally difficult decisions.

Mary Frances Luce, James R. Bettman, John W. Payne · Journal of Experimental Psychology Learning Memory and Cognition · 1997 · 340 citations

Behavioral Decision Making, Affective Variable, Affective Neuroscience +20

When Time Is Money: Decision Behavior under Opportunity-Cost Time Pressure

John W. Payne, James R. Bettman, Mary Frances Luce · Organizational Behavior and Human Decision Processes · 1996 · 325 citations

Economics, Experimental Decision Making, Behavioral Decision Making +11

Choice processing in emotionally difficult decisions.

Mary Frances Luce, James R. Bettman, John W. Payne · Journal of Experimental Psychology Learning Memory and Cognition · 1997 · 297 citations

Behavioral Sciences, Experimental Decision Making, Behavioral Decision Making +9

Rows per page

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