Concepedia

Jennifer Edson Escalas

JE

26

Publications

7.8K

Citations

23

H-Index

1993

Active since

Affiliations

Vanderbilt University(Current)

Duke University

University of Arizona

University of Wisconsin–Milwaukee

University of Wisconsin–Oshkosh

Jennifer Edson Escalas is an author at Vanderbilt University specializing in management, marketing, and consumer research.

ORCID

Top concepts

Publications per year

1993–2022

26

Publications

26

Self‐Construal, Reference Groups, and Brand Meaning

Jennifer Edson Escalas, James R. Bettman · Journal of Consumer Research · 2005 · 1.9K citations

You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands

Jennifer Edson Escalas, James R. Bettman · Journal of Consumer Psychology · 2003 · 1.4K citations

IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion

Jennifer Edson Escalas · Journal of Advertising · 2004 · 780 citations

, , +24

Narrative Processing: Building Consumer Connections to Brands

Jennifer Edson Escalas · Journal of Consumer Psychology · 2004 · 736 citations

Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration

Jennifer Edson Escalas · Journal of Consumer Research · 2007 · 681 citations

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