Concepedia

Ivan Ross

IR

Statistics

Publications

11

Citations

3.7K

H-Index

11

Active since

1971

Affiliations

University of Minnesota(Current)

University of Minnesota System

University of Alaska Fairbanks

Ivan Ross is an author at University of Minnesota specializing in marketing, consumer behavior, and business.

Publications per year

1971–2013

11

Publications

11

An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

Business, Economics, Marketing +14

Consumer responses to service failures: Influence of procedural and interactional fairness perceptions

Cathy Goodwin, Ivan Ross · Journal of Business Research · 1992 · 771 citations

Business, Marketing, Marketing Management +16

Self-Concept and Brand Preference

Ivan Ross · The Journal of Business · 1971 · 223 citations

Social Sciences, Marketing, Psychology +7

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle · Journal of Public Policy & Marketing · 1986 · 154 citations

Business, Marketing, Marketing Management +11

Consumer Evaluations of Responses to Complaints: What’s Fair and Why

Cathy Goodwin, Ivan Ross · Journal of Consumer Marketing · 1990 · 149 citations

Business, Marketing, Marketing Management +16

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