Xinshu Zhao - Concepedia

Author

Xinshu Zhao

University of Macau ORCID

Also Known As

Deng, Ke, Parvanta, Sarah A., X H Zhao, X Zhao, X. H. Zhao, X. Zhao, XINSHU ZHAO, Xinshu Zhao, Zhao, X., Zhao, Xinshu

144

Publications

13.2K

Citations

H-Index

170

Concepts

All Affiliations

University of Macau University of North Carolina at Chapel Hill Hong Kong Baptist University Macau University of Science and Technology Shanghai Jiao Tong University

About

Xinshu Zhao is an author at University of Macau specializing in communication, arts, and journalism.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	14	14	646
2	Engineering	3	3	189
3	Business	2	2	32
4	Health Sciences	1	1	11
5	Language Studies	1	1	39

Xinshu Zhao

Publications

13K

Citations

H-Index

Page 1

	Year	Citations
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis Xinshu Zhao, John Lynch, Qimei Chen Journal of Consumer Research	2010	11.2K
Political Knowledge and the Campaign Media of 1992 Steven H. Chaffee, Xinshu Zhao, Glenn Leshner Communication Research Political LearningElection ForecastingArtsPolitical CampaignsPolitical Process	1994	222
Campaign Advertisements Versus Television News as Sources of Political Issue Information Xinshu Zhao, Steven H. Chaffee Public Opinion Quarterly Fake NewsPublic OpinionPolitical BehaviorTelevision NewsCommunication	1995	136
Humour effect on memory and attitude: moderating role of product involvement Hwiman Chung, Xinshu Zhao International Journal of Advertising Behavioral Decision MakingConsumer StudyProduct InvolvementSocial PsychologyConsumer Research	2003	127
Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation Hwiman Chung, Xinshu Zhao Journal of Computer-Mediated Communication Customer SatisfactionBehavioral Decision MakingTargeted AdvertisingConsumer ResearchSocial Influence	2006	123
Assumptions behind Intercoder Reliability Indices Xinshu Zhao, Jun S. Liu, Ke Deng Annals of the International Communication Association ReliabilityInternational Communication AssociationReliability EngineeringEngineeringData Reliability	2013	101
Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis Xinshu Zhao, John Lynch, Qimei Chen	2010	83
Prophylaxis against carcinogenesis in three kinds of unestablished tumor models via IL12-gene-engineered MSCs Xin Chen, Ruojun Wang, Xinshu Zhao, Carcinogenesis Mesenchymal Stem CellsTumor BiologyOncogenic AgentMedicineStem Cells	2006	80
Clutter and Serial Order Redefined and Retested Xinshu Zhao Journal of Advertising Research Order TheoryEngineeringSoftware TestingVerificationFormal Methods	1997	71
Television Use and Snacking Behaviors Among Children and Adolescents in China Sarah Parvanta, Jane D. Brown, Shufa Du, Journal of Adolescent Health Food ChoiceChildhood ObesityChild PsychologyBehavioral SciencesTelevision Study	2009	60

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