Concepedia

Hwiman Chung

HC

Statistics

Publications

6

Citations

324

H-Index

6

Active since

2003

Affiliations

New Mexico State University(Current)

Yeungnam University

University of North Carolina at Chapel Hill

Hwiman Chung is an author at New Mexico State University specializing in consumer attitudes toward ads, business, and advertising psychology.

Publications per year

2003–2016

6

Publications

6

Humour effect on memory and attitude: moderating role of product involvement

Hwiman Chung, Xinshu Zhao · International Journal of Advertising · 2003 · 128 citations

Business, Marketing, Marketing Management +17

Effects of Perceived Interactivity on Web Site Preference and Memory: Role of Personal Motivation

Hwiman Chung, Xinshu Zhao · Journal of Computer-Mediated Communication · 2006 · 123 citations

Business, Communication, Marketing +17

The Effects of Fear Appeal: A Moderating Role of Culture and Message Type

Hwiman Chung, Euijin Ahn · Journal of Promotion Management · 2013 · 29 citations

Business, Communication, Marketing +16

The Effects of Humor on Ad Processing: Mediating Role of Brand Familiarity

Hwiman Chung, Xinshu Zhao · Journal of Promotion Management · 2011 · 17 citations

Business, Marketing, Psychology +14

The Effects of Web Site Structure: The Role of Personal Difference

Hwiman Chung, Euijin Ahn · CyberPsychology & Behavior · 2007 · 14 citations

Business, Marketing, Psychology +17

1–5 of 6