Concepedia

Shelly Rodgers

SR

Statistics

Publications

44

Citations

3.9K

H-Index

27

Active since

2000

Affiliations

University of Missouri(Current)

University of Minnesota

University of Minnesota System

University of Kentucky

University of Toledo

Shelly Rodgers is an author at University of Missouri specializing in social sciences, marketing, and business.

Publications per year

2000–2024

44

Publications

44

The Interactive Advertising Model

Shelly Rodgers, Esther Thorson · Journal of Interactive Advertising · 2000 · 463 citations

Business, Marketing, Psychology +17

Gender and E-Commerce: An Exploratory Study

Shelly Rodgers, Mary Harris · Journal of Advertising Research · 2003 · 367 citations

Business, Marketing, Social Psychology +17

Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction

Kjerstin Thorson, Shelly Rodgers · Journal of Interactive Advertising · 2006 · 361 citations

Social Sciences, Communication, Marketing +14

Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer

Shelly Rodgers, Qimei Chen · Journal of Computer-Mediated Communication · 2005 · 275 citations

Social Sciences, Health Promotion, Psychology +17

THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS

Shelly Rodgers · Journal of Advertising · 2003 · 240 citations

Business, Marketing, Marketing Management +17

1–5 of 44