Concepedia

Shelly Rodgers

SR

Statistics

Publications

43

Citations

3.8K

H-Index

27

Active since

2000

Affiliations

University of Missouri(Current)

University of Minnesota

University of Minnesota System

University of Kentucky

University of Toledo

Shelly Rodgers is an author at University of Missouri specializing in communication, arts, and management.

Top concepts

ArtsCommunicationMarketingManagementJournalismInteractive MarketingConsumer ResearchAdvertisingSocial MediaMedia Studies

Publications per year

2000–2024

43

Publications

43

The Interactive Advertising Model

Shelly Rodgers, Esther Thorson · Journal of Interactive Advertising · 2000 · 459 citations

Gender and E-Commerce: An Exploratory Study

Shelly Rodgers, Mary Harris · Journal of Advertising Research · 2003 · 367 citations

Exploratory Study, Customer Satisfaction, Gendered Perception +22

Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction

Kjerstin Thorson, Shelly Rodgers · Journal of Interactive Advertising · 2006 · 355 citations

Citizen Journalism, Political Candidate, Social Influence +27

Internet Community Group Participation: Psychosocial Benefits for Women with Breast Cancer

Shelly Rodgers, Qimei Chen · Journal of Computer-Mediated Communication · 2005 · 272 citations

Online Communities, Education, Communication +19

THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS

Shelly Rodgers · Journal of Advertising · 2003 · 238 citations

Customer Satisfaction, Digital Marketing, Sponsor Relevance +17

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