Amélie Guèvremont - Concepedia

Concepedia

Author

Amélie Guèvremont

Université du Québec à Montréal ORCID

Also Known As

Amelie Guevremont, Amélie Guèvremont

30

Publications

1.3K

Citations

12

H-Index

49

Concepts

All Affiliations

Université du Québec à Montréal Concordia University

AG

About

Amélie Guèvremont is an author at Université du Québec à Montréal specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	400
2	Business	4	4	159
3	Arts	1	1	45
4	Health Sciences	1	1	12
5	Public Health	1	1	12

Amélie Guèvremont

×

12

Publications

1.3K

Citations

12

H-Index

	Year	Citations
Brand authenticity: An integrative framework and measurement scale Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Journal of Consumer Psychology	2014	871
Femvertising or femwashing? Women's perceptions of authenticity Valentine Hainneville, Amélie Guèvremont, Élisabeth Robinot Journal of Consumer Behaviour Consumer ResearchBrand StrategyConsumer AttitudeCore UnderstandingFeminist Inquiry	2022	73
Does brand authenticity alleviate the effect of brand scandals? Amélie Guèvremont, Bianca Grohmann Journal of Brand Management MarketingDoes Brand AuthenticityManagementBrand StrategyBusiness	2017	72
The brand authenticity effect: situational and individual-level moderators Amélie Guèvremont, Bianca Grohmann European Journal of Marketing Consumer UncertaintyBrand StrategyConsumer ResearchBrand LoyaltyConsumer Engagement	2016	70
Creating and interpreting brand authenticity: The case of a young brand Amélie Guèvremont Journal of Consumer Behaviour Brand StrategyConsumer ResearchBrand LoyaltyJournalismConsumer Culture	2018	45
Consonants in brand names influence brand gender perceptions Amélie Guèvremont, Bianca Grohmann European Journal of Marketing Consumer ResearchBrand StrategyBrand MasculinityManagementConsumer Behavior	2015	44
Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity Alain d’Astous, Amélie Guèvremont Journal of Retailing and Consumer Services Customer SatisfactionBehavioral Decision MakingRisk ManagementManagementConsumer Research	2007	28
The impact of brand personality on consumer responses to persuasion attempts Amélie Guèvremont, Bianca Grohmann Journal of Brand Management AdvertisingBehavioral Decision MakingBrand PersonalityConsumer StudyManagement	2012	22
Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits Amélie Guèvremont Journal of Consumer Behaviour Culinary StudiesConsumer MotivationConsumer StudyConsumer ResearchBrand Strategy	2020	19
Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance Amélie Guèvremont, Fabien Durif, Cindy G. Grappe Journal of Promotion Management Customer SatisfactionBrand SpeakConsumer ResearchScale DevelopmentConsumer Engagement	2020	15

Page 1