Amélie Guèvremont

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 871 citations

Femvertising or femwashing? Women's perceptions of authenticity

Valentine Hainneville, Amélie Guèvremont, Élisabeth Robinot · Journal of Consumer Behaviour · 2022 · 73 citations

Consumer Research, Brand Strategy, Consumer Attitude +23

Does brand authenticity alleviate the effect of brand scandals?

Amélie Guèvremont, Bianca Grohmann · Journal of Brand Management · 2017 · 72 citations

Marketing, Does Brand Authenticity, Management +7

The brand authenticity effect: situational and individual-level moderators

Amélie Guèvremont, Bianca Grohmann · European Journal of Marketing · 2016 · 70 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +20

Creating and interpreting brand authenticity: The case of a young brand

Amélie Guèvremont · Journal of Consumer Behaviour · 2018 · 45 citations

Brand Strategy, Consumer Research, Brand Loyalty +17