Concepedia

Felicitas Morhart

FM

Statistics

Publications

8

Citations

1.8K

H-Index

8

Active since

2008

Affiliations

University of St.Gallen(Current)

University of Lausanne

Felicitas Morhart is an author at University of St.Gallen specializing in marketing, marketing management, and business.

Publications per year

2008–2016

8

Publications

8

Brand authenticity: An integrative framework and measurement scale

Felicitas Morhart, Lucia Malär, Amélie Guèvremont et al. · Journal of Consumer Psychology · 2014 · 965 citations

Business, Marketing, Marketing Management +15

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas Morhart, Walter Herzog, Torsten Tomczak · Journal of Marketing · 2009 · 530 citations

Management, Marketing, Marketing Management +11

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses

Katharina Hellwig, Felicitas Morhart, Florent Girardin et al. · Psychology and Marketing · 2015 · 218 citations

Business, Marketing, Marketing Management +15

Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture

Anette Mikes, Felicitas Morhart · Management Accounting Research · 2016 · 23 citations

Business, Accountancy, Accounting +9

Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model

Johanna Gollnhofer, Katharina Hellwig, Felicitas Morhart · Journal of the Association for Consumer Research · 2016 · 22 citations

Social Sciences, Business Economics, Economics +11

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