Concepedia

Walter Herzog

WH

13

Publications

1.4K

Citations

11

H-Index

2000

Active since

Affiliations

University of Bern(Current)

WHU – Otto Beisheim School of Management

University of St.Gallen

Walter Herzog is an author at University of Bern specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementBusinessEducationSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Decision MakingBehavioral Decision Making

Publications per year

2000–2022

13

Publications

13

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas Morhart, Walter Herzog, Torsten Tomczak · Journal of Marketing · 2009 · 518 citations

Transformational Leadership, Brand Strategy, Brand Champions +19

The Gender Gap in STEM Fields: The Impact of the Gender Stereotype of Math and Science on Secondary Students' Career Aspirations

Elena Makarova, Belinda Aeschlimann, Walter Herzog · Frontiers in Education · 2019 · 470 citations · Full text

Girls and physics: teaching and learning strategies tested by classroom interventions in grade 11

Peter Labudde, Walter Herzog, Markus Neuenschwander et al. · International Journal of Science Education · 2000 · 140 citations

Stem Education, Teacher Education, Behavioral Sciences +15

Trapped in the gender stereotype? The image of science among secondary school students and teachers

Elena Makarova, Walter Herzog · Equality Diversity and Inclusion An International Journal · 2015 · 57 citations

Gendered Perception, Science Education, Educational Psychology +18

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes Hattula, Walter Herzog, Darren W. Dahl et al. · Journal of Marketing Research · 2014 · 42 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20

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