Concepedia
Statistics
Publications
13
Citations
1.4K
H-Index
11
Active since
2000
Affiliations
University of Bern(Current)
WHU – Otto Beisheim School of Management
University of St.Gallen
Walter Herzog is an author at University of Bern specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementBusinessEducationSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Decision MakingBehavioral Decision Making
Publications per year
2000–2022
Brand-Specific Leadership: Turning Employees into Brand Champions
Felicitas Morhart, Walter Herzog, Torsten Tomczak · Journal of Marketing · 2009 · 518 citations
Transformational Leadership, Brand Strategy, Brand Champions +19
The Gender Gap in STEM Fields: The Impact of the Gender Stereotype of Math and Science on Secondary Students' Career Aspirations
Elena Makarova, Belinda Aeschlimann, Walter Herzog · Frontiers in Education · 2019 · 470 citations · Full text
Girls and physics: teaching and learning strategies tested by classroom interventions in grade 11
Peter Labudde, Walter Herzog, Markus Neuenschwander et al. · International Journal of Science Education · 2000 · 140 citations
Stem Education, Teacher Education, Behavioral Sciences +15
Trapped in the gender stereotype? The image of science among secondary school students and teachers
Elena Makarova, Walter Herzog · Equality Diversity and Inclusion An International Journal · 2015 · 57 citations
Gendered Perception, Science Education, Educational Psychology +18
Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences
Johannes Hattula, Walter Herzog, Darren W. Dahl et al. · Journal of Marketing Research · 2014 · 42 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +20
1–5 of 13