Concepedia

Walter Herzog

WH

Statistics

Publications

13

Citations

1.5K

H-Index

11

Active since

2000

Affiliations

University of Bern(Current)

WHU – Otto Beisheim School of Management

University of St.Gallen

Walter Herzog is an author at University of Bern specializing in marketing, marketing management, and consumer behavior.

Publications per year

2000–2022

13

Publications

13

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas Morhart, Walter Herzog, Torsten Tomczak · Journal of Marketing · 2009 · 530 citations

Management, Marketing, Marketing Management +11

The Gender Gap in STEM Fields: The Impact of the Gender Stereotype of Math and Science on Secondary Students' Career Aspirations

Elena Makarova, Belinda Aeschlimann, Walter Herzog · Frontiers in Education · 2019 · 490 citations · Full text

Social Sciences, Mathematics, Physics +14

Girls and physics: teaching and learning strategies tested by classroom interventions in grade 11

Peter Labudde, Walter Herzog, Markus Neuenschwander et al. · International Journal of Science Education · 2000 · 140 citations

Education, Physics, Teacher Education +16

Trapped in the gender stereotype? The image of science among secondary school students and teachers

Elena Makarova, Walter Herzog · Equality Diversity and Inclusion An International Journal · 2015 · 57 citations

Social Sciences, Chemistry, Science Education +17

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Johannes Hattula, Walter Herzog, Darren W. Dahl et al. · Journal of Marketing Research · 2014 · 46 citations

Business, Marketing, Marketing Management +10

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