Concepedia

Darren W. Dahl

DW

Statistics

Publications

99

Citations

12.8K

H-Index

58

Active since

1997

Affiliations

University of British Columbia(Current)

University of Manitoba

Hong Kong University of Science and Technology

Arizona State University

University of Alberta

Darren W. Dahl is an author at University of British Columbia specializing in marketing, consumer behavior, and psychology.

Publications per year

1997–2025

99

Publications

99

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon MacDonnell Mesler, Darren W. Dahl · Journal of Marketing Research · 2011 · 733 citations

Social Sciences, Marketing, Psychology +16

The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl, Page Moreau · Journal of Marketing Research · 2002 · 619 citations

Management, Design, Innovation +16

The Influence of a Mere Social Presence in a Retail Context

Jennifer Argo, Darren W. Dahl, Rajesh V. Manchanda · Journal of Consumer Research · 2005 · 540 citations

Business, Marketing, Marketing Management +16

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 443 citations

Business, Marketing, Psychology +17

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 433 citations · Full text

Social Sciences, Psychology, Social Psychology +17

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