Concepedia

Darren W. Dahl

DW

98

Publications

12.5K

Citations

57

H-Index

1997

Active since

Affiliations

University of British Columbia(Current)

University of Manitoba

Hong Kong University of Science and Technology

University of Alberta

Arizona State University

Darren W. Dahl is an author at University of British Columbia specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementSocial SciencesConsumer BehaviorBehavioral Decision MakingBehavioral ScienceConsumer Decision MakingPsychologyInteractive Marketing

Publications per year

1997–2024

98

Publications

98

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon MacDonnell Mesler, Darren W. Dahl · Journal of Marketing Research · 2011 · 708 citations

Behavioral Decision Making, Consumer Study, Social Psychology +22

The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl, Page Moreau · Journal of Marketing Research · 2002 · 611 citations

Concept Formation, External Primes, Educational Psychology +26

The Influence of a Mere Social Presence in a Retail Context

Jennifer Argo, Darren W. Dahl, Rajesh V. Manchanda · Journal of Consumer Research · 2005 · 528 citations

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 436 citations

Behavioral Decision Making, Color Psychology, Affective Design +24

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 430 citations

Nutrition, Social Psychology, Public Health Nutrition +23

Rows per page

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