Darren W. Dahl

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon MacDonnell Mesler, Darren W. Dahl · Journal of Marketing Research · 2011 · 708 citations

Behavioral Decision Making, Consumer Study, Social Psychology +22

The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl, Page Moreau · Journal of Marketing Research · 2002 · 611 citations

Concept Formation, External Primes, Educational Psychology +26

The Influence of a Mere Social Presence in a Retail Context

Jennifer Argo, Darren W. Dahl, Rajesh V. Manchanda · Journal of Consumer Research · 2005 · 528 citations

Effects of Color as an Executional Cue in Advertising: They're in the Shade

Gerald J. Gorn, Amitava Chattopadhyay, Tracey Yi et al. · Management Science · 1997 · 436 citations

Behavioral Decision Making, Color Psychology, Affective Design +24

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 430 citations

Nutrition, Social Psychology, Public Health Nutrition +23