Brent McFerran

Moral identity and the experience of moral elevation in response to acts of uncommon goodness.

Karl Aquino, Brent McFerran, Marjorie Laven · Journal of Personality and Social Psychology · 2011 · 467 citations

Social Sciences, Psychology, Social Psychology +16

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 433 citations · Full text

Social Sciences, Psychology, Social Psychology +17

Overcoming Beneficiary Race as an Impediment to Charitable Donations: Social Dominance Orientation, the Experience of Moral Elevation, and Donation Behavior

Dan Freeman, Karl Aquino, Brent McFerran · Personality and Social Psychology Bulletin · 2008 · 289 citations

Social Sciences, Social Psychology, Intergroup Relations +14

Evidence for two facets of pride in consumption: Findings from luxury brands

Brent McFerran, Karl Aquino, Jessica L. Tracy · Journal of Consumer Psychology · 2014 · 198 citations · Full text

Business, Marketing, Marketing Management +12

(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

Grant Packard, Sarah G. Moore, Brent McFerran · Journal of Marketing Research · 2018 · 173 citations · Full text

Business, Marketing, Marketing Management +16