Gavan J. Fitzsimons

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses

Gavan J. Fitzsimons, Donald R. Lehmann · Marketing Science · 2004 · 578 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

Consumer Response to Stockouts

Gavan J. Fitzsimons · Journal of Consumer Research · 2000 · 511 citations

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

Gráinne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons · Journal of Consumer Research · 2008 · 487 citations

Death to Dichotomizing: Figure 1

Gavan J. Fitzsimons · Journal of Consumer Research · 2008 · 445 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +19

I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

Brent McFerran, Darren W. Dahl, Gavan J. Fitzsimons et al. · Journal of Consumer Research · 2009 · 430 citations

Nutrition, Social Psychology, Public Health Nutrition +23