Concepedia
Statistics
Publications
21
Citations
1.4K
H-Index
17
Active since
2005
Affiliations
University of Alberta(Current)
Duke University
Hong Kong University of Science and Technology
Pace University
Sarah G. Moore is an author at University of Alberta specializing in marketing, management, and consumer behavior.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchCommunicationSocial SciencesSocial PsychologyPsychologySocial InfluenceDigital Marketing
Publications per year
2005–2023
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions
Sarah G. Moore · Journal of Consumer Research · 2015 · 205 citations
Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller
Sarah G. Moore · Journal of Consumer Research · 2012 · 176 citations
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
Grant Packard, Sarah G. Moore, Brent McFerran · Journal of Marketing Research · 2018 · 160 citations · Full text
Customer Experience, Customer Satisfaction, Consumer Research +19
How online word‐of‐mouth impacts receivers
Sarah G. Moore, Katherine C. Lafreniere · Consumer Psychology Review · 2019 · 101 citations
Digital Marketing, Consumer Research, Communication +21
Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others
Eugenia Wu, Sarah G. Moore, Gavan J. Fitzsimons · Journal of Consumer Research · 2018 · 88 citations
Group Phenomenon, Behavioral Decision Making, Choice Theory +27
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