Concepedia

Page Moreau

PM

5

Publications

1K

Citations

5

H-Index

2002

Active since

Affiliations

Southern Methodist University(Current)

Page Moreau is an author at Southern Methodist University specializing in social sciences, new product development, and cognitive science.

Top concepts

Social SciencesDesignCognitionEducationMarketingCreativityInnovationManagementPsychologyNeuroeconomics

Publications per year

2002–2023

5

Publications

5

The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl, Page Moreau · Journal of Marketing Research · 2002 · 611 citations

Concept Formation, External Primes, Educational Psychology +26

The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?

Dilip Soman, George Ainslie, Shane Frederick et al. · Marketing Letters · 2005 · 250 citations

Proximal Ones, Behavioral Sciences, Experimental Decision Making +15

Gender Typed Advertisements and Impression Formation: The Role of Chronic and Temporary Accessibility

Gita Venkataramani Johar, Page Moreau, Norbert Schwarz · Journal of Consumer Psychology · 2003 · 104 citations · Full text

How Do Consumers Transfer Existing Knowledge? A Comparison of Analogy and Categorization Effects

Jennifer Gregan‐Paxton, Page Moreau · Journal of Consumer Psychology · 2003 · 69 citations

Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas

Page Moreau, Emanuela Prandelli, Martin Schreier · SSRN Electronic Journal · 2023 · 15 citations · Full text

Rows per page

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