Gita Venkataramani Johar

Relatedness, Prominence, and Constructive Sponsor Identification

Gita Venkataramani Johar, Michel Tuan Pham · Journal of Marketing Research · 1999 · 282 citations

Constructive Sponsor Identification, Proper Identification, Consumer Research +17

Better Marketing for a Better World

Rajesh Chandy, Gita Venkataramani Johar, Christine Moorman et al. · Journal of Marketing · 2021 · 252 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +16

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives

Jaideep Sengupta, Gita Venkataramani Johar · Journal of Consumer Research · 2002 · 225 citations

Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption

Emanuel de Bellis, Gita Venkataramani Johar · Journal of Retailing · 2020 · 221 citations · Full text

Digital Marketing, Consumer Research, Online Customer Behavior +18

Market prominence biases in sponsor identification: Processes and consequentiality

Michel Tuan Pham, Gita Venkataramani Johar · Psychology and Marketing · 2001 · 174 citations

Consumer Study, Prominence Bias, Consumer Research +19