Concepedia
Statistics
Publications
50
Citations
6.9K
H-Index
36
Active since
1991
Affiliations
Columbia University(Current)
Yeshiva University
Hong Kong University of Science and Technology
Nanyang Technological University
National University of Singapore
Michel Tuan Pham is an author at Columbia University specializing in management, consumer research, and marketing.
Top concepts
ManagementMarketingConsumer ResearchBehavioral Decision MakingPsychologySocial SciencesEmotionBusinessConsumer BehaviorBehavioral Science
Publications per year
1991–2021
All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making
Rajagopal Raghunathan, Michel Tuan Pham · Organizational Behavior and Human Decision Processes · 1999 · 1.2K citations · Full text
Representativeness, Relevance, and the Use of Feelings in Decision Making
Michel Tuan Pham · Journal of Consumer Research · 1998 · 849 citations
The Logic of Feeling
Michel Tuan Pham · Journal of Consumer Psychology · 2004 · 342 citations
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals
Rongrong Zhou, Michel Tuan Pham · Journal of Consumer Research · 2004 · 341 citations
Rongrong Zhou Search, Behavioral Decision Making, Consumer Study +16
Relatedness, Prominence, and Constructive Sponsor Identification
Gita Venkataramani Johar, Michel Tuan Pham · Journal of Marketing Research · 1999 · 282 citations
Constructive Sponsor Identification, Proper Identification, Consumer Research +17
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