Concepedia

Christine Moorman

CM

Statistics

Publications

66

Citations

28.9K

H-Index

46

Active since

1988

Affiliations

Duke University(Current)

University of Wisconsin–Madison

College of Business Administration

Dartmouth College

Tilburg University

Christine Moorman is an author at Duke University specializing in management, marketing, and marketing management.

Publications per year

1988–2023

66

Publications

66

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations

Management, Marketing, Organization Studies +12

Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 3K citations

Management, Organization Studies, Organizational Behavior +6

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 1.8K citations

Management, Marketing, Organization Studies +12

Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 1.5K citations

Management, Organization Studies, Organizational Behavior +6

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Aric Rindfleisch, Alan J. Malter, Shankar Ganesan et al. · Journal of Marketing Research · 2008 · 1.2K citations

Public Health, Marketing, Marketing Management +15

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