Shankar Ganesan

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Shankar Ganesan · Journal of Marketing · 1994 · 5.9K citations

Business, Marketing, Marketing Management +14

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Shankar Ganesan · Journal of Marketing · 1994 · 2.6K citations

Business, Marketing, Marketing Management +14

Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment

Sandy D. Jap, Shankar Ganesan · Journal of Marketing Research · 2000 · 1.4K citations

Management, Organizational Behavior, Supply Chain Management +17

Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

Aric Rindfleisch, Alan J. Malter, Shankar Ganesan et al. · Journal of Marketing Research · 2008 · 1.2K citations

Public Health, Marketing, Marketing Management +15

Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction

Ronald L. Hess, Shankar Ganesan, Noreen M. Klein · Journal of the Academy of Marketing Science · 2003 · 943 citations

Business, Marketing, Customer Relationship Management +13