Concepedia

Noreen M. Klein

NM

13

Publications

2.3K

Citations

12

H-Index

1983

Active since

Affiliations

Virginia Tech(Current)

University of Alabama at Birmingham

The University of Texas at Arlington

University of Arizona

Noreen M. Klein is an author at Virginia Tech specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchDecision TheoryDecision ScienceBehavioral Decision MakingEconomicsStatisticsConsumer Behavior

Publications per year

1983–2014

13

Publications

13

Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction

Ronald L. Hess, Shankar Ganesan, Noreen M. Klein · Journal of the Academy of Marketing Science · 2003 · 930 citations

Customer Satisfaction, Service Failure, Service Quality +9

Packaging communication: attentional effects of product imagery

Robert L. Underwood, Noreen M. Klein, Raymond R. Burke · Journal of Product & Brand Management · 2001 · 463 citations

Digital Marketing, Private Label Brands, Consumer Research +21

Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand

Robert L. Underwood, Noreen M. Klein · The Journal of Marketing Theory and Practice · 2002 · 352 citations

Interactional service failures in a pseudorelationship: The role of organizational attributions

Ronald L. Hess, Shankar Ganesan, Noreen M. Klein · Journal of Retailing · 2006 · 117 citations

Customer Satisfaction, Organizational Communication, Service Recovery +8

Context Effects on Effort and Accuracy in Choice: An Enquiry into Adaptive Decision Making

Noreen M. Klein, Manjit S. Yadav · Journal of Consumer Research · 1989 · 110 citations

Behavioral Decision Making, Choice Theory, Consumer Research +20

Rows per page

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