Concepedia
Statistics
Publications
20
Citations
4K
H-Index
Active since
1988
Affiliations
Indiana University(Current)
University of Pennsylvania
Indiana University Bloomington
Raymond R. Burke is an author at Indiana University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessDigital MarketingAdvertisingConsumer Decision MakingBehavioral Decision Making
Publications per year
1988–2021
Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store
Raymond R. Burke · Journal of the Academy of Marketing Science · 2002 · 933 citations
Customer Experience, Customer Satisfaction, User Perception +15
Packaging communication: attentional effects of product imagery
Robert L. Underwood, Noreen M. Klein, Raymond R. Burke · Journal of Product & Brand Management · 2001 · 463 citations
Digital Marketing, Private Label Brands, Consumer Research +21
Competitive Interference and Consumer Memory for Advertising
Raymond R. Burke, Thomas K. Srull · Journal of Consumer Research · 1988 · 439 citations
Consumer Uncertainty, Consumer Study, Targeted Advertising +17
Do You See What I See? The Future of Virtual Shopping
Raymond R. Burke · Journal of the Academy of Marketing Science · 1997 · 390 citations
Online Customer Behavior, Digital Marketing, Interactive Marketing +13
Brand equity and the extendibility of brand names
Arvind Rangaswamy, Raymond R. Burke, Terence A. Oliva · International Journal of Research in Marketing · 1993 · 362 citations
Advertising, Brand Equity, Brand Names +6
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