Concepedia

Raymond R. Burke

RR

20

Publications

4K

Citations

20

H-Index

1988

Active since

Affiliations

Indiana University(Current)

University of Pennsylvania

Indiana University Bloomington

Raymond R. Burke is an author at Indiana University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessDigital MarketingAdvertisingConsumer Decision MakingBehavioral Decision Making

Publications per year

1988–2021

20

Publications

20

Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

Raymond R. Burke · Journal of the Academy of Marketing Science · 2002 · 933 citations

Customer Experience, Customer Satisfaction, User Perception +15

Packaging communication: attentional effects of product imagery

Robert L. Underwood, Noreen M. Klein, Raymond R. Burke · Journal of Product & Brand Management · 2001 · 463 citations

Digital Marketing, Private Label Brands, Consumer Research +21

Competitive Interference and Consumer Memory for Advertising

Raymond R. Burke, Thomas K. Srull · Journal of Consumer Research · 1988 · 439 citations

Consumer Uncertainty, Consumer Study, Targeted Advertising +17

Do You See What I See? The Future of Virtual Shopping

Raymond R. Burke · Journal of the Academy of Marketing Science · 1997 · 390 citations

Online Customer Behavior, Digital Marketing, Interactive Marketing +13

Brand equity and the extendibility of brand names

Arvind Rangaswamy, Raymond R. Burke, Terence A. Oliva · International Journal of Research in Marketing · 1993 · 362 citations

Advertising, Brand Equity, Brand Names +6

Rows per page

1–5 of 20