Concepedia

Robert L. Underwood

RL

8

Publications

2.2K

Citations

8

H-Index

1998

Active since

Affiliations

University of Alabama at Birmingham(Current)

Virginia Tech

Furman University

Robert L. Underwood is an author at University of Alabama at Birmingham specializing in interactive marketing, brand awareness, and consumer research.

Top concepts

Publications per year

1998–2012

8

Publications

8

The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience

Robert L. Underwood · The Journal of Marketing Theory and Practice · 2003 · 468 citations

Packaging communication: attentional effects of product imagery

Robert L. Underwood, Noreen M. Klein, Raymond R. Burke · Journal of Product & Brand Management · 2001 · 463 citations

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Building Service Brands via Social Identity: Lessons from the Sports Marketplace

Robert L. Underwood, Edward U. Bond, Robert Baer · The Journal of Marketing Theory and Practice · 2001 · 438 citations

Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand

Robert L. Underwood, Noreen M. Klein · The Journal of Marketing Theory and Practice · 2002 · 352 citations

A method for assessing residents' satisfaction with community-based services: a quality-of-life perspective

M. Joseph Sirgy, Don R. Rahtz, Muris Čičić et al. · Social Indicators Research · 2000 · 267 citations

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