The Journal of Marketing Theory and Practice

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Shiri D. Vivek, Sharon E. Beatty, Robert M. Morgan · 2012 · 2K citations

Business, Marketing, Marketing Management +17

The Process of Customer Engagement: A Conceptual Framework

Jana Bowden · 2008 · 1.3K citations

Business, Marketing, Marketing Management +17

Customer Value Creation: A Practical Framework

J. Brock Smith, Mark Colgate · 2007 · 992 citations

Business, Marketing, Marketing Management +16

Structural Equation Modeling in Marketing: Some Practical Reminders

Wynne W. Chin, Robert A. Peterson, Steven P. Brown · 2008 · 966 citations

Business, Marketing, Marketing Management +7