Joe F. Hair

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15

Partial least squares structural equation modeling (PLS-SEM)

Joe F. Hair, Marko Sarstedt, Lucas Hopkins et al. · European Business Review · 2014 · 11K citations

Business, Management Information Systems, Marketing +12

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.9K citations

Business, Marketing, Marketing Management +7

Assessing measurement model quality in PLS-SEM using confirmatory composite analysis

Joe F. Hair, Matt C. Howard, Christian Nitzl · Journal of Business Research · 2019 · 5K citations

Education, Educational Measurement, Psychometrics +11

PLS-SEM or CB-SEM: updated guidelines on which method to use

Joe F. Hair, Lucy M. Matthews, Ryan Matthews et al. · International Journal of Multivariate Data Analysis · 2017 · 4K citations

Social Sciences, Psychology, Psychometrics +13