An assessment of the use of partial least squares structural equation modeling in marketing research - Concepedia

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An assessment of the use of partial least squares structural equation modeling in marketing research

7.7K

Citations

92

References

2011

Year

Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena

Journal of the Academy of Marketing Science

Marketing AnalyticsCustomer SatisfactionInteractive MarketingManagementConsumer ResearchBusinessMarketing TheoryMarketingStructural Equation Modeling

References

	Year	Citations

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