Concepedia

Jeannette A. Mena

JA

Statistics

Publications

13

Citations

9.5K

H-Index

13

Active since

2008

Affiliations

University of South Florida(Current)

Michigan State University

University of Tulsa

Collins College

University of Mississippi

Jeannette A. Mena is an author at University of South Florida specializing in marketing management, marketing, and management.

Publications per year

2008–2022

13

Publications

13

An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair, Marko Sarstedt, Christian M. Ringle et al. · Journal of the Academy of Marketing Science · 2011 · 7.9K citations

Business, Marketing, Marketing Management +7

The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities

Brian R. Chabowski, Jeannette A. Mena, Tracy L. Gonzalez‐Padron · Journal of the Academy of Marketing Science · 2010 · 510 citations

Business, Marketing, Marketing Management +12

Stakeholder marketing: a definition and conceptual framework

G. Tomas M. Hult, Jeannette A. Mena, O. C. Ferrell et al. · AMS Review · 2011 · 247 citations

Management, Marketing, Marketing Management +14

The Role of Marketing Channels in Supply Chain Management

Irina V. Kozlenkova, G. Tomas M. Hult, Donald J. Lund et al. · Journal of Retailing · 2015 · 235 citations

Management, Marketing Management, Supply Chain Management +14

A resource-based view of stakeholder marketing

Alexander J. Kull, Jeannette A. Mena, Daniel Korschun · Journal of Business Research · 2016 · 116 citations

Management, Marketing, Marketing Management +14

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