Concepedia
Statistics
Publications
101
Citations
19K
H-Index
51
Active since
1977
Affiliations
Auburn University(Current)
University of Memphis
University of New Mexico
Colorado State University
Texas A&M University
O. C. Ferrell is an author at Auburn University specializing in marketing, marketing management, and business.
Publications per year
1977–2024
Corporate Social Responsibility and Marketing: An Integrative Framework
Isabelle Maignan, O. C. Ferrell · Journal of the Academy of Marketing Science · 2004 · 1.8K citations
Management, Marketing, Marketing Management +14
A Contingency Framework for Understanding Ethical Decision Making in Marketing
O. C. Ferrell, Larry G. Gresham · Journal of Marketing · 1985 · 1.7K citations
Business, Marketing, Marketing Management +13
The Management of Customer-Contact Service Employees: An Empirical Investigation
Michael D. Hartline, O. C. Ferrell · Journal of Marketing · 1996 · 1.7K citations
Management, Human Resource Management, Organizational Behavior +16
Corporate Citizenship: Cultural Antecedents and Business Benefits
Isabelle Maignan, O. C. Ferrell, G. Tomas M. Hult · Journal of the Academy of Marketing Science · 1999 · 1.2K citations
Management, Cultural Studies, Organizational Behavior +16
The Effect of Market Orientation on Product Innovation
Bryan A. Lukas, O. C. Ferrell · Journal of the Academy of Marketing Science · 2000 · 958 citations
Management, Innovation Management, Marketing +14
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