Concepedia
Statistics
Publications
31
Citations
4K
H-Index
26
Active since
1995
Affiliations
The University of Melbourne(Current)
Colorado State University
California State University, San Marcos
University of Memphis
RMIT University
Bryan A. Lukas is an author at The University of Melbourne specializing in marketing, business, and marketing management.
Publications per year
1995–2019
The Effect of Market Orientation on Product Innovation
Bryan A. Lukas, O. C. Ferrell · Journal of the Academy of Marketing Science · 2000 · 958 citations
Management, Innovation Management, Marketing +14
Linking Service-Dominant Logic and Strategic Business Practice
Ingo Oswald Karpen, Liliana L. Bove, Bryan A. Lukas · Journal of Service Research · 2011 · 345 citations
Management, Strategic Management, Strategy +16
The equity effect of product endorsement by celebrities
Diana Seno, Bryan A. Lukas · European Journal of Marketing · 2007 · 316 citations
Business, Marketing, Marketing Management +14
Schools of Thought in Organizational Learning
Simon J. Bell, Greg Whitwell, Bryan A. Lukas · Journal of the Academy of Marketing Science · 2002 · 233 citations
Management, Organization Studies, Organizational Behavior +8
Service-Dominant Orientation: Measurement and Impact on Performance Outcomes
Ingo Oswald Karpen, Liliana L. Bove, Bryan A. Lukas et al. · Journal of Retailing · 2014 · 193 citations
Business, Performance Management, Business Strategy +12
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