Concepedia
Statistics
Publications
31
Citations
4K
H-Index
26
Active since
1995
Affiliations
The University of Melbourne(Current)
Colorado State University
University of Memphis
California State University, San Marcos
RMIT University
Bryan A. Lukas is an author at The University of Melbourne specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementConsumer ResearchStrategyOrganizational BehaviorBrand StrategyMarketing Management
Publications per year
1995–2019
The Effect of Market Orientation on Product Innovation
Bryan A. Lukas, O. C. Ferrell · Journal of the Academy of Marketing Science · 2000 · 950 citations
Consumer-driven Product Development, Innovation, Business +6
Linking Service-Dominant Logic and Strategic Business Practice
Ingo Oswald Karpen, Liliana L. Bove, Bryan A. Lukas · Journal of Service Research · 2011 · 337 citations
Business Intelligence, Strategic Business, Competitive Advantage +18
The equity effect of product endorsement by celebrities
Diana Seno, Bryan A. Lukas · European Journal of Marketing · 2007 · 310 citations
Consumer Research, Brand Strategy, Celebrity Product Endorsement +19
Schools of Thought in Organizational Learning
Simon J. Bell, Greg Whitwell, Bryan A. Lukas · Journal of the Academy of Marketing Science · 2002 · 232 citations
Learning Organization, Management Education, Organizational Communication +6
Service-Dominant Orientation: Measurement and Impact on Performance Outcomes
Ingo Oswald Karpen, Liliana L. Bove, Bryan A. Lukas et al. · Journal of Retailing · 2014 · 190 citations
Service Research, Service-dominant Orientation, Management +3
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