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Diana Seno

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Publications

1

Citations

310

H-Index

1

Active since

2007

Affiliations

The University of Melbourne(Current)

Diana Seno is an author at The University of Melbourne specializing in marketing strategy, marketing communication, and brand equity.

Top concepts

Publications per year

2007–2007

1

Publications

1

The equity effect of product endorsement by celebrities

Diana Seno, Bryan A. Lukas · European Journal of Marketing · 2007 · 310 citations

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