Irina V. Kozlenkova

An Emerging Theory of Avatar Marketing

Fred Miao, Irina V. Kozlenkova, Haizhong Wang et al. · Journal of Marketing · 2021 · 559 citations

Digital Marketing, Consumer Research, Brand Strategy +17

Online relationship marketing

Lena Steinhoff, Denni Arli, Scott Weaven et al. · Journal of the Academy of Marketing Science · 2018 · 366 citations

Relationship Marketing, Digital Marketing, Online Relationship Marketing +6

The Role of Marketing Channels in Supply Chain Management

Irina V. Kozlenkova, G. Tomas M. Hult, Donald J. Lund et al. · Journal of Retailing · 2015 · 234 citations

Distribution Channels, Marketing Channels, Business +4

Online Relationship Formation

Irina V. Kozlenkova, Eric Fang, Bangming Xiao et al. · Journal of Marketing · 2017 · 116 citations

Structural marketing: using organizational structure to achieve marketing objectives

Ju-Yeon Lee, Irina V. Kozlenkova, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2014 · 93 citations

Customer Satisfaction, Organisational Structure Evaluation, Organizational Structure +7