Concepedia

Fred Miao

FM

Statistics

Publications

4

Citations

717

H-Index

4

Active since

2018

Affiliations

The University of Texas at Arlington(Current)

Fred Miao is an author at The University of Texas at Arlington specializing in business strategy, marketing management, and marketing.

Publications per year

2018–2021

4

Publications

4

An Emerging Theory of Avatar Marketing

Fred Miao, Irina V. Kozlenkova, Haizhong Wang et al. · Journal of Marketing · 2021 · 622 citations

Business, Marketing, Marketing Management +9

What makes online content viral? The contingent effects of hubusers versus non–hub users on social media platforms

Qingliang Wang, Fred Miao, Giri Kumar Tayi et al. · Journal of the Academy of Marketing Science · 2019 · 59 citations

Social Sciences, Communication, Sociology +16

Key supplier involvement in IT-enabled operations: When does it lead to improved performance?

Fred Miao, Guangping Wang, Pornsit Jiraporn · Industrial Marketing Management · 2018 · 23 citations · Full text

Management, Management Information Systems, Operations Management +14

Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways

Fred Miao, Yi Zheng, Zhimei Zang et al. · Journal of the Academy of Marketing Science · 2021 · 13 citations

Management, Marketing, Marketing Management +6

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