Concepedia

What makes online content viral? The contingent effects of hubusers versus non–hub users on social media platforms

Qingliang Wang, Fred Miao, Giri Kumar Tayi, En Xie

Journal of the Academy of Marketing Science · 2019 · 59 citations · 60 references

DOI

Concepts

References

60

The Measurement of Observer Agreement for Categorical Data

J. Richard Landis, Gary G. Koch · Biometrics · 1977 · 78.9K citations · Full text

, , +12

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

, , +17

The central role of the propensity score in observational studies for causal effects

Paul R. Rosenbaum, Donald B. Rubin · Biometrika · 1983 · 31K citations · Full text

, , +16

Bowling alone: the collapse and revival of American community

Choice Reviews Online · 2000 · 29K citations

, , +10

Social Capital in the Creation of Human Capital

James S. Coleman · American Journal of Sociology · 1988 · 25.4K citations

, , +9