Concepedia

Viral Media

Viral Media is a digital content phenomenon characterized by its rapid and widespread dissemination across online platforms through user-driven sharing, distinguished from other forms of media diffusion by its reliance on decentralized, peer-to-peer network propagation rather than institutional distribution channels.

89

Publications

5.3K

Citations

228

Authors

112

Institutions

Publications per year

2017–2026

50

Parents

Publications

89

A measurement-driven analysis of information propagation in the flickr social network

Meeyoung Cha, Alan Mislove, Krishna P. Gummadi · 2009 · 767 citations

, , +17

Redefining virality in less broad strokes: Predicting viral behavioral intentions from motivations and uses of Facebook and Twitter

Saleem Alhabash, Anna R. McAlister · New Media & Society · 2014 · 223 citations

, , +15

Unruly media: YouTube, music video, and the new digital cinema

Choice Reviews Online · 2014 · 177 citations

, , +17

Virality in social media: the SPIN Framework

Adam J. Mills · Journal of Public Affairs · 2012 · 165 citations

, , +17

Applying the uses and gratifications theory to identify motivational factors behind young adult's participation in viral social media challenges on TikTok

Grace Falgoust, Emma L. Winterlind, P. Moon et al. · Human Factors in Healthcare · 2022 · 162 citations · Full text

, , +17

1–5 of 89

Authors

228

  1. HM
    Heidi M. Zinzow

    Clemson University, United States

    3 publications · 225 citations

    3

    h-index

  2. KC
    Kapil Chalil Madathil

    Clemson University, United States

    3 publications · 225 citations

    3

    h-index

  3. JH
    Jeff Hemsley

    Syracuse University, United States

    2 publications · 92 citations

    2

    h-index

  4. WJ
    William J. Brady

    New York University, United States

    2 publications · 63 citations

    2

    h-index

  5. MW
    Mirjam Wattenhofer

    ETH Zurich, Switzerland

    2 publications · 130 citations

    2

    h-index

1–5 of 228

Institutions

112

  1. Clemson University

    Clemson, United States

    4 h-index

    15 publications

    1.1K citations

  2. New York University

    New York, United States

    3 h-index

    10 publications

    291 citations

  3. Universidade de Vigo

    Vigo, Spain

    2 h-index

    2 publications

    22 citations

  4. Columbia University

    New York, United States

    2 h-index

    4 publications

    292 citations

  5. University of Washington

    Seattle, United States

    2 h-index

    5 publications

    339 citations

  6. Simon Fraser University

    Burnaby, Canada

    2 h-index

    2 publications

    184 citations

  7. University of Central Florida

    Orlando, United States

    2 h-index

    2 publications

    63 citations

  8. University of California, Berkeley

    Berkeley, United States

    2 h-index

    9 publications

    763 citations

1–8 of 112

Venues

  1. Communication & Society

    3 publications · 34 citations

    3

    h-index

  2. Journal of Advertising Research

    JAR · 2 publications · 153 citations

    2

    h-index

  3. ACM Transactions on Social Computing

    TSC · 2 publications · 63 citations

    2

    h-index

  4. Choice Reviews Online

    CRO · 2 publications · 220 citations

    2

    h-index

  5. Social Media + Society

    2 publications · 74 citations

    2

    h-index

1–5