Concepedia

Adam J. Mills

AJ

25

Publications

1K

Citations

17

H-Index

2009

Active since

Affiliations

Loyola University New Orleans(Current)

Simon Fraser University

University of Newcastle Australia

KTH Royal Institute of Technology

University of Louisiana at Lafayette

Adam J. Mills is an author at Loyola University New Orleans specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessEngineeringCommunicationDigital MarketingBrandingAdvertisingBrand StrategyBrand Awareness

Publications per year

2009–2022

25

Publications

25

Virality in social media: the SPIN Framework

Adam J. Mills · Journal of Public Affairs · 2012 · 162 citations

Influencer Studies, Viral Marketing, Social Media +15

Deepfakes: perspectives on the future “reality” of advertising and branding

Jan Kietzmann, Adam J. Mills, Kirk Plangger · International Journal of Advertising · 2020 · 93 citations

Digital Marketing, Targeted Advertising, Fake Content +21

Brand management in the era of fake news: narrative response as a strategy to insulate brand value

Adam J. Mills, Karen Robson · Journal of Product & Brand Management · 2019 · 81 citations

Fake News, Digital Marketing, Consumer Research +20

The Relationship between Fake News And Advertising

Adam J. Mills, Christine Pitt, Sarah Lord Ferguson · Journal of Advertising Research · 2019 · 60 citations

Brand stories: bringing narrative theory to brand management

Adam J. Mills, Joby John · Journal of Strategic Marketing · 2021 · 58 citations

Brand Story, Brand Strategy, Brand Loyalty +18

Rows per page

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