Adam J. Mills - Concepedia

Author

Adam J. Mills

Also Known As

A. J. Mills, A. Mills, ADAM MILLS, Adam J Mills, Adam J. Mills, Adam Mills, Mills, Adam, Mills, Adam J., Stephen Pettitt

Publications

1.2K

Citations

H-Index

134

Concepts

All Affiliations

Loyola University New Orleans Simon Fraser University University of Newcastle Australia KTH Royal Institute of Technology University of Louisiana at Lafayette

About

Adam J. Mills is an author at Loyola University New Orleans specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	343
2	Engineering	9	9	293
3	Arts	5	5	440
4	Education	5	5	164
5	Language Studies	1	1	13

Adam J. Mills

Publications

Citations

H-Index

Page 1

	Year	Citations
Virality in social media: the SPIN Framework Adam J. Mills Journal of Public Affairs Influencer StudiesViral MarketingSocial MediaDigital MarketingMedia Marketing	2012	162
Deepfakes: perspectives on the future “reality” of advertising and branding Jan Kietzmann, Adam J. Mills, Kirk Plangger International Journal of Advertising Digital MarketingTargeted AdvertisingFake ContentBrand StrategyConsumer Research	2020	93
Brand management in the era of fake news: narrative response as a strategy to insulate brand value Adam J. Mills, Karen Robson Journal of Product & Brand Management Fake NewsDigital MarketingConsumer ResearchBrand StrategyPurpose Brand Value	2019	81
The Relationship between Fake News And Advertising Adam J. Mills, Christine Pitt, Sarah Lord Ferguson Journal of Advertising Research	2019	60
Brand stories: bringing narrative theory to brand management Adam J. Mills, Joby John Journal of Strategic Marketing Brand StoryBrand StrategyBrand LoyaltyManagementBrand Building	2021	58
Social media strategy for online service brands Adam J. Mills, Kirk Plangger Service Industries Journal Customer SatisfactionDigital MarketingOnline CommunicationBrand StrategyCommunication	2015	55
Nonlinear model predictive control of an inverted pendulum Adam J. Mills, Adrian Wills, Brett Ninness Mathematical ProgrammingNonlinear ControlEngineeringModest Hardware PlatformControl Calculations	2009	53
BURSTT: Bustling Universe Radio Survey Telescope in Taiwan Hsiu-Hsien Lin, Kai-Yang Lin, Chao-Te Li, Publications of the Astronomical Society of the Pacific Wireless CommunicationsPhotometryEngineeringFrb Radio-emission PhysicsRadio Communication	2022	52
Engaging Students With Social Media Anjali Bal, Dhruv Grewal, Adam J. Mills, Journal of Marketing Education Social MarketingEducationCommunicationOnline Learning CommunityStudent Engagement	2015	49
Harnessing Digital Disruption With Marketing Simulations Ruth N. Bolton, Randall G. Chapman, Adam J. Mills Journal of Marketing Education Digital BusinessDigital MarketingEducationSimulation Video GameMarketing Simulation	2018	48

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