Kirk Plangger

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre Berthon, Leyland Pitt, Kirk Plangger et al. · Business Horizons · 2012 · 1.1K citations · Full text

Business, Marketing, Marketing Management +17

Is it all a game? Understanding the principles of gamification

Karen Robson, Kirk Plangger, Jan Kietzmann et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2015 · 823 citations · Full text

Social Sciences, Behavioral Sciences, Decision Sciences +10

Unreal influence: leveraging AI in influencer marketing

Sean Sands, Kirk Plangger, Carla Ferraro · European Journal of Marketing · 2022 · 393 citations · Full text

Business, Marketing, Social Psychology +12

It’s real, trust me! Establishing supply chain provenance using blockchain

Matteo Montecchi, Kirk Plangger, Michael Etter · Business Horizons · 2019 · 388 citations · Full text

Management, Information Systems, Supply Chain Management +10

Game on: Engaging customers and employees through gamification

Karen Robson, Kirk Plangger, Jan Kietzmann et al. · Business Horizons · 2015 · 298 citations · Full text

Business, Management Information Systems, Organizational Behavior +12