Concepedia
Statistics
Publications
125
Citations
11.9K
H-Index
47
Active since
1996
Affiliations
Bentley University(Current)
Simon Fraser University
Luleå University of Technology
University of Bath
Curtin University
Pierre Berthon is an author at Bentley University specializing in marketing, business, and marketing management.
Publications per year
1996–2024
Captivating company: dimensions of attractiveness in employer branding
Pierre Berthon, Michael T. Ewing, Li Lian Hah · International Journal of Advertising · 2005 · 1.2K citations · Full text
Business, Human Resource Management, Marketing +7
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
Pierre Berthon, Leyland Pitt, Kirk Plangger et al. · Business Horizons · 2012 · 1.1K citations · Full text
Business, Marketing, Marketing Management +17
Service quality and satisfaction – the moderating role of value
Albert Caruana, Arthur H. Money, Pierre Berthon · European Journal of Marketing · 2000 · 627 citations · Full text
Business, Marketing, Marketing Management +14
Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand
Pierre Berthon, Leyland Pitt, Michael Parent et al. · California Management Review · 2009 · 518 citations · Full text
Social Sciences, Art History, Brand Management +9
To Serve or Create? Strategic Orientations toward Customers and Innovation
Pierre Berthon, James M. Hulbert, Leyland Pitt · California Management Review · 1999 · 361 citations
Business, Strategic Management, Strategy +16
1–5 of 125