Publication | Open Access

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

AdvertisingSocial MediaDigital MarketingInternational MarketingMedia MarketingInteractive MarketingMeets Web 2.0ManagementSocial MarketingMarketing CommunicationInternational Marketing StrategyGlobal MarketingSocial Medium MarketingCommunicationArtsMarketingMarketing Strategy