Jan Kietzmann

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2011 · 4.8K citations

Social Sciences, Communication, Strategic Management +12

Is it all a game? Understanding the principles of gamification

Karen Robson, Kirk Plangger, Jan Kietzmann et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2015 · 823 citations · Full text

Social Sciences, Behavioral Sciences, Decision Sciences +10

Social media? Get serious! Understanding the functional building blocks of social media

Jan Kietzmann, Kristopher Hermkens, Ian P. McCarthy et al. · Business Horizons · 2011 · 641 citations · Full text

Social Sciences, Communication, Strategic Management +12

Social media? It's serious! Understanding the dark side of social media

Christian V. Baccarella, Timm F. Wagner, Jan Kietzmann et al. · European Management Journal · 2018 · 480 citations

Social Sciences, Communication, Audience Studies +9

Artificial Intelligence in Advertising

Jan Kietzmann, Jeannette Paschen, Emily Treen · Journal of Advertising Research · 2018 · 467 citations

Business, Marketing, Marketing Management +17