Concepedia

Emily Treen

ET

13

Publications

700

Citations

11

H-Index

2016

Active since

Affiliations

Simon Fraser University(Current)

KTH Royal Institute of Technology

University of Victoria

Luleå University of Technology

Emily Treen is an author at Simon Fraser University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentConsumer ResearchArtsJournalism

Publications per year

2016–2022

13

Publications

13

Artificial Intelligence in Advertising

Jan Kietzmann, Jeannette Paschen, Emily Treen · Journal of Advertising Research · 2018 · 426 citations

Artificial Intelligence, Cultural Consumption, Digital Marketing +24

Click here to agree: Managing intellectual property when crowdsourcing solutions

Jeremy de Beer, Ian P. McCarthy, Adam Soliman et al. · Business Horizons · 2016 · 57 citations · Full text

Law, Education, Communication +17

How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It

Pierre Berthon, Emily Treen, Leyland Pitt · NIM Marketing Intelligence Review · 2018 · 47 citations · Full text

Fake News, Abstract Brands, Digital Marketing +21

Evidence From a Large Sample on the Effects of Group Size and Decision-Making Time on Performance in a Marketing Simulation Game

Emily Treen, Christina Atanasova, Leyland Pitt et al. · Journal of Marketing Education · 2016 · 34 citations

Behavioral Decision Making, Game Theory, Group Size +20

But you promised! Managing consumers’ psychological contracts

David R. Hannah, Emily Treen, Leyland Pitt et al. · Business Horizons · 2016 · 23 citations

Consumer Decision Making, Consumer Uncertainty, Behavioral Decision Making +8

Rows per page

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