Leyland Pitt

Service Quality: A Measure of Information Systems Effectiveness

Leyland Pitt, Richard T. Watson, C. Bruce Kavan · MIS Quarterly · 1995 · 1.8K citations

Business, Information Systems, Marketing +10

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre Berthon, Leyland Pitt, Kirk Plangger et al. · Business Horizons · 2012 · 1.1K citations · Full text

Business, Marketing, Marketing Management +17

Is it all a game? Understanding the principles of gamification

Karen Robson, Kirk Plangger, Jan Kietzmann et al. · IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli) · 2015 · 823 citations · Full text

Social Sciences, Behavioral Sciences, Decision Sciences +10

Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand

Pierre Berthon, Leyland Pitt, Michael Parent et al. · California Management Review · 2009 · 518 citations · Full text

Social Sciences, Art History, Brand Management +9

U-Commerce: Expanding the Universe of Marketing

Richard T. Watson, Leyland Pitt, Paul Berthon et al. · Journal of the Academy of Marketing Science · 2002 · 442 citations

Business, Marketing, Marketing Management +10