Journal of the Academy of Marketing Science · 2002 · 442 citations · 46 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategyStrategic MarketingBusiness-to-business E-commerceBusiness-to-consumer E-commerceDigital Marketing For E-commerceE-commerce MarketingGlobal Digital MarketingInternational Relationship MarketingGlobal Marketplace Marketing
46
Judgment under Uncertainty: Heuristics and Biases
Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Michael E. Porter · 1980 · 16.8K citations
Judgment Under Uncertainty: Heuristics and Biases.
Glenn Shafer, Daniel Kahnerman, Paul Slovic et al. · Journal of the American Statistical Association · 1984 · 5.7K citations