U-Commerce: Expanding the Universe of Marketing - Concepedia

Concepedia

Publication | Closed Access

U-Commerce: Expanding the Universe of Marketing

440

Citations

46

References

2002

Year

Richard T. Watson, Leyland Pitt, Paul Berthon, G. M. Zinkhan

Journal of the Academy of Marketing Science

Digital MarketingInteractive MarketingHistory Of MarketingManagementBusinessMarketing TheoryGlobal MarketingMarketing

References

	Year	Citations

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