Concepedia

E-commerce Marketing

E-Commerce Marketing is a subfield of digital marketing that focuses on the strategic planning, execution, and optimization of marketing activities specifically designed to promote, facilitate, and manage the exchange of goods and services through online retail and other transactional electronic platforms.

4.5K

Publications

352.2K

Citations

9K

Authors

2.6K

Institutions

Publications per year

2017–2026

1.9K

Parents

Children

Publications

4.5K

Trust and TAM in Online Shopping: An Integrated Model1

Elena Karahanna, Straub · MIS Quarterly · 2003 · 8.2K citations

, , +13

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

, , +13

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Dan J. Kim, Donald L. Ferrin, H. Raghav Rao · Decision Support Systems · 2007 · 3.5K citations

, , +13

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

Marios Koufaris · Information Systems Research · 2002 · 3.2K citations

, , +17

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

Srini S. Srinivasan, Rolph E. Anderson, Kishore Ponnavolu · Journal of Retailing · 2002 · 2.3K citations

, , +12

1–5 of 4.5K

Authors

9K

  1. YK
    Yogesh K. Dwivedi

    Swansea University, United Kingdom

    14 publications · 1.7K citations

    13

    h-index

  2. UA
    Umair Akram

    Beijing University of Posts and Telecommunications, China

    14 publications · 1K citations

    12

    h-index

  3. ML
    Matthew Lee

    City University of Hong Kong, Hong Kong SAR China

    11 publications · 4.3K citations

    11

    h-index

  4. CD
    Charles Dennis

    Middlesex University, United Kingdom

    10 publications · 789 citations

    10

    h-index

  5. AK
    Ali Khatibi

    Management and Science University, Malaysia

    10 publications · 603 citations

    10

    h-index

1–5 of 9K

Institutions

2.6K

  1. City University of Hong Kong

    Hong Kong, Hong Kong

    29 h-index

    58 publications

    13.9K citations

  2. National University of Singapore

    Singapore, Singapore

    22 h-index

    33 publications

    5.5K citations

  3. University of North Texas

    Denton, United States

    20 h-index

    35 publications

    4K citations

  4. Binus University

    Jakarta, Indonesia

    20 h-index

    80 publications

    2.1K citations

  5. Swansea University

    Swansea, United Kingdom

    20 h-index

    35 publications

    3.9K citations

  6. University of Technology Malaysia

    Johor Bahru, Malaysia

    20 h-index

    64 publications

    3.7K citations

  7. The University of Texas at Austin

    Austin, United States

    19 h-index

    30 publications

    9.8K citations

  8. University of Indonesia

    Depok, Indonesia

    18 h-index

    65 publications

    2.3K citations

1–8 of 2.6K

Venues

  1. Internet Research

    72 publications · 10.9K citations

    48

    h-index

  2. Journal of Retailing and Consumer Services

    77 publications · 8.5K citations

    48

    h-index

  3. 45

    h-index

  4. Journal of Business Research

    JBR · 48 publications · 11.2K citations

    38

    h-index

  5. Electronic Commerce Research and Applications

    51 publications · 8K citations

    36

    h-index

1–5