Publication | Closed Access

A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

Trust MetricCustomer SatisfactionOnline Customer BehaviorConsumer Decision MakingBehavioral Decision MakingInteractive MarketingTrust Management ArchitectureManagementBusinessConsumer ResearchTrustTrust ManagementConsumer BehaviorUser AcceptanceMarketing