Concepedia

E-commerce Segmentation

E-Commerce Segmentation is a strategic marketing framework that classifies online consumers into distinct groups based on shared characteristics, behaviors, or preferences to enable targeted digital marketing and personalized customer experiences in electronic commerce environments.

74

Publications

3.4K

Citations

191

Authors

100

Institutions

Publications per year

2017–2026

45

Parents

Publications

74

Segmenting consumers based on the benefits and risks of Internet shopping

Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2003 · 347 citations

, , +12

A latent class segmentation analysis of e-shoppers

Amit Bhatnagar, Sanjoy Ghose · Journal of Business Research · 2002 · 304 citations

, , +12

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Daqing Chen, Sai Laing Sain, Kun Guo · Journal of Database Marketing & Customer Strategy Management · 2012 · 245 citations · Full text

, , +17

K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data

Kayalvily Tabianan, Shubashini Rathina Velu, Vinayakumar Ravi · Sustainability · 2022 · 185 citations · Full text

, , +12

Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

Malaika Brengman, Maggie Geuens, Bert Weijters et al. · Journal of Business Research · 2002 · 165 citations

, , +16

1–5 of 74

Authors

191

  1. RL
    Rachid Lbibb

    Université Sultan Moulay Slimane, Morocco

    2 publications · 51 citations

    2

    h-index

  2. AB
    Amit Bhatnagar

    University of Eastern Finland, Finland

    2 publications · 651 citations

    2

    h-index

  3. SG
    Sanjoy Ghose

    University of Wisconsin–Milwaukee, United States

    2 publications · 651 citations

    2

    h-index

  4. RA
    Rachid Ait Daoud

    Université Sultan Moulay Slimane, Morocco

    2 publications · 51 citations

    2

    h-index

  5. AS
    A. Sai Sabitha

    Amity University, India

    2 publications · 35 citations

    2

    h-index

1–5 of 191

Institutions

100

  1. Amity University

    Dubai, United Arab Emirates

    3 h-index

    6 publications

    83 citations

  2. Amity University

    Noida, India

    2 h-index

    6 publications

    84 citations

  3. Ollscoil na Gaillimhe – University of Galway

    Galway, Ireland

    2 h-index

    2 publications

    63 citations

  4. Brigham Young University

    Provo, United States

    2 h-index

    5 publications

    678 citations

  5. University of Wisconsin–Milwaukee

    Milwaukee, United States

    2 h-index

    4 publications

    1.3K citations

  6. Sharda University

    Greater Noida, India

    2 h-index

    2 publications

    35 citations

  7. Science Foundation Ireland

    Dublin, Ireland

    2 h-index

    2 publications

    63 citations

  8. Wroclaw University of Economics and Business

    Wroclaw, Poland

    2 h-index

    3 publications

    70 citations

1–8 of 100

Venues

  1. Journal of Business Research

    JBR · 4 publications · 932 citations

    4

    h-index

  2. Electronic Commerce Research and Applications

    2 publications · 206 citations

    2

    h-index

  3. Journal of Enterprise Information Management

    2 publications · 44 citations

    2

    h-index

  4. 1

    h-index

  5. Advanced Science Letters

    ASL · 1 publications · 68 citations

    1

    h-index

1–5