Bert Weijters

A new measure of brand personality

Maggie Geuens, Bert Weijters, Kristof De Wulf · International Journal of Research in Marketing · 2009 · 591 citations

Marketing, Personal Branding, New Measure +7

Determinants and Outcomes of Customers' Use of Self-Service Technology in a Retail Setting

Bert Weijters, Devarajan Rangarajan, Tomas Falk et al. · Journal of Service Research · 2007 · 399 citations

Customer Satisfaction, Consumer Research, Retail Setting +16

Reversed item bias: An integrative model.

Bert Weijters, Hans Baumgartner, Niels Schillewaert · Psychological Methods · 2013 · 359 citations · Full text

The biasing effect of common method variance: some clarifications

Hans Baumgartner, Bert Weijters, Rik Pieters · Journal of the Academy of Marketing Science · 2021 · 251 citations · Full text

Common Method Variance, Behavioral Decision Making, Selection Bias +5

The stability of individual response styles.

Bert Weijters, Niels Schillewaert · Psychological Methods · 2010 · 175 citations