Concepedia
Statistics
Publications
85
Citations
5.4K
H-Index
37
Active since
1996
Affiliations
Ghent University(Current)
Vlerick Business School
Ghent University Hospital
HOGENT University of Applied Sciences and Arts
University of Antwerp
Maggie Geuens is an author at Ghent University specializing in marketing, business, and psychology.
Publications per year
1996–2024
A new measure of brand personality
Maggie Geuens, Bert Weijters, Kristof De Wulf · International Journal of Research in Marketing · 2009 · 597 citations
Business, Marketing, Marketing Management +14
Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity
Patrick De Pelsmacker, Maggie Geuens, P. Anckaert · Journal of Advertising · 2002 · 397 citations
Social Sciences, Communication, Marketing +16
Motivated Consumer Innovativeness: Concept, measurement, and validation
Bert Vandecasteele, Maggie Geuens · International Journal of Research in Marketing · 2010 · 309 citations · Full text
Management, Marketing, Marketing Management +9
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
Marie Hélène de Cannière, Patrick De Pelsmacker, Maggie Geuens · Journal of Business Research · 2008 · 277 citations
Business, Marketing, Marketing Management +17
Planning and Conducting Experimental Advertising Research and Questionnaire Design
Maggie Geuens, Patrick De Pelsmacker · Journal of Advertising · 2017 · 220 citations
Business, Marketing, Psychology +11
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