Marie Hélène de Cannière

Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior

Marie Hélène de Cannière, Patrick De Pelsmacker, Maggie Geuens · Journal of Business Research · 2008 · 277 citations

Business, Marketing, Marketing Management +17

Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength

Marie Hélène de Cannière, Patrick De Pelsmacker, Maggie Geuens · Journal of Business and Psychology · 2009 · 165 citations

Business, Marketing, Marketing Management +17

What Drives Consumer Participation to Loyalty Programs?

Kristof De Wulf, Gaby Odekerken‐Schröder, Marie Hélène de Cannière et al. · Journal of Relationship Marketing · 2003 · 53 citations · Full text

Business, Marketing, Marketing Management +17

Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength

Juan Carlos Gázquez‐Abad, Marie Hélène de Cannière, Francisco J. Martínez‐López · Journal of Retailing · 2011 · 33 citations

Business, Marketing, Marketing Management +13