Francisco J. Martínez‐López

Author

Also Known As

F Martinez‐López, F Martínez-López, F Martínez‐López, F Martı́nez-López, F. J. Martínez López, F. Lopez, F. Martinez-López, F. Martínez-López, F. Martínez–López, F. Martınez-López

481

Publications

7.4K

Citations

H-Index

209

Concepts

All Affiliations

Universidad de Granada Universitat Oberta de Catalunya University of Almería EAE Business School Universidad de Huelva

About

Francisco J. Martínez‐López is an author at Universidad de Granada specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	21	36	2.1K
2	Engineering	16	19	719
3	Education	11	12	2.1K
4	Arts	8	9	639
5	Health Sciences	1	1	27

Francisco J. Martínez‐López

Publications

5.7K

Citations

H-Index

Page 1

	Year	Citations
Understanding e-learning continuance intention: An extension of the Technology Acceptance Model Juan Carlos Roca, Chao‐Min Chiu, Francisco J. Martínez‐López International Journal of Human-Computer Studies Customer SatisfactionE-learningE-learning Continuance IntentionTechnology Acceptance ModelExtended Theory	2006	1.4K
Fifty years of the <i>European Journal of Marketing</i>: a bibliometric analysis Francisco J. Martínez‐López, José M. Merigó, Leslier Valenzuela‐Fernández, European Journal of Marketing Consumer ResearchBibliometricsBibliometric AnalysisJournalismImpact Factor	2018	538
Behind influencer marketing: key marketing decisions and their effects on followers’ responses Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano, Journal of Marketing Management Digital MarketingInfluencer Marketing ProgrammeConsumer ResearchSocial InfluenceCommunication	2020	309
Dynamic Marketing Capabilities: Toward an Integrative Framework Vanesa Barrales‐Molina, Francisco J. Martínez‐López, Juan Carlos Gázquez‐Abad International Journal of Management Reviews Dynamic Capabilities ViewInteractive MarketingManagementBusinessDynamic Marketing Capabilities	2013	229
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights Francisco J. Martínez‐López, Jorge Casillas Industrial Marketing Management EngineeringApplied Intelligent SystemBusiness IntelligenceHistorical OverviewBusiness	2013	185
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education Manuel J. Sánchez‐Franco, Francisco J. Martínez‐López, Félix A. Martín‐Velicia Computers & Education E-learningEuropean Higher EducationEducationOnline LearningLearning Analytics	2008	162
Structural equation modelling in marketing and business research Francisco J. Martínez‐López, Juan Carlos Gázquez‐Abad, Carlos M.P. Sousa European Journal of Marketing Customer SatisfactionConsumer ResearchBrand StrategyBusiness TheoryManagement	2013	142
Influencer marketing: brand control, commercial orientation and post credibility Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Irene Esteban-Millat, Journal of Marketing Management Digital MarketingBrand StrategyConsumer ResearchConsumer AttitudeSocial Influence	2020	138
Industrial marketing management: Bibliometric overview since its foundation Francisco J. Martínez‐López, José M. Merigó, Juan Carlos Gázquez‐Abad, Industrial Marketing Management Industrial Marketing ManagementBusiness IntelligenceManagementBusinessBusiness Strategy	2019	129
Consumer engagement in an online brand community Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Sebastián Molinillo, Electronic Commerce Research and Applications Customer SatisfactionDigital MarketingInteractive MarketingManagementConsumer Research	2017	128

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