Francisco J. Martínez‐López

Understanding e-learning continuance intention: An extension of the Technology Acceptance Model

Juan Carlos Roca, Chao‐Min Chiu, Francisco J. Martínez‐López · International Journal of Human-Computer Studies · 2006 · 1.4K citations

Customer Satisfaction, E-learning, E-learning Continuance Intention +10

Fifty years of the <i>European Journal of Marketing</i>: a bibliometric analysis

Francisco J. Martínez‐López, José M. Merigó, Leslier Valenzuela‐Fernández et al. · European Journal of Marketing · 2018 · 538 citations

Consumer Research, Bibliometrics, Bibliometric Analysis +17

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano et al. · Journal of Marketing Management · 2020 · 309 citations

Digital Marketing, Influencer Marketing Programme, Consumer Research +22

Dynamic Marketing Capabilities: Toward an Integrative Framework

Vanesa Barrales‐Molina, Francisco J. Martínez‐López, Juan Carlos Gázquez‐Abad · International Journal of Management Reviews · 2013 · 229 citations · Full text

Dynamic Capabilities View, Interactive Marketing, Management +15

Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights

Francisco J. Martínez‐López, Jorge Casillas · Industrial Marketing Management · 2013 · 185 citations

Engineering, Applied Intelligent System, Business Intelligence +11