Rafael Anaya‐Sánchez

Author

Universidad de Málaga ORCID

Also Known As

Anaya-Sánchez, Rafael, Rafael Anaya Sánchez, Rafael Anaya-Sanchez, Rafael Anaya-Sánchez, Rafael Anaya‐Sánchez

Publications

2.8K

Citations

H-Index

Concepts

All Affiliations

Universidad de Málaga Universidad de Granada Universitat Oberta de Catalunya EAE Business School Charles Sturt University

About

Rafael Anaya‐Sánchez is an author at Universidad de Málaga specializing in management, marketing, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	6	6	331
2	Arts	4	4	615
3	Education	3	3	656
4	Engineering	3	3	750
5	Health Sciences	1	1	63

Rafael Anaya‐Sánchez

Publications

2.7K

Citations

H-Index

Page 1

	Year	Citations
DMO online platforms: Image and intention to visit Sebastián Molinillo, Francisco Liébana‐Cabanillas, Rafael Anaya‐Sánchez, Tourism Management Digital SocietyDigital CultureEngineeringInternet ScienceSocial Computing	2017	334
Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez, Journal of Retailing and Consumer Services Customer SatisfactionOnline Customer BehaviorInteractive MarketingManagementConsumer Research	2021	311
Behind influencer marketing: key marketing decisions and their effects on followers’ responses Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano, Journal of Marketing Management Digital MarketingInfluencer Marketing ProgrammeConsumer ResearchSocial InfluenceCommunication	2020	309
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites Sebastián Molinillo, Rafael Anaya‐Sánchez, Francisco Liébana‐Cabanillas Computers in Human Behavior Community FactorsCustomer SatisfactionSocial MediaInteractive MarketingManagement	2019	286
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez, Computers & Education Interactive LearningEngineeringSocial PresenceCollaborative LearningSocial Computing	2018	285
The customer retail app experience: Implications for customer loyalty Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez, Journal of Retailing and Consumer Services	2021	152
The impact of affective and cognitive app experiences on loyalty towards retailers Sebastián Molinillo, Antonio Navarro García, Rafael Anaya‐Sánchez, Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionOnline Customer BehaviorBehavioral Decision MakingInteractive Marketing	2019	140
Influencer marketing: brand control, commercial orientation and post credibility Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Irene Esteban-Millat, Journal of Marketing Management Digital MarketingBrand StrategyConsumer ResearchConsumer AttitudeSocial Influence	2020	138
Smart city communication via social media: Analysing residents' and visitors' engagement Sebastián Molinillo, Rafael Anaya‐Sánchez, Alastair M. Morrison, Cities Social Data AnalysisSocial MediaEngineeringSocial Medium MonitoringUrban Informatics	2019	131
Consumer engagement in an online brand community Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Sebastián Molinillo, Electronic Commerce Research and Applications Customer SatisfactionDigital MarketingInteractive MarketingManagementConsumer Research	2017	128

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