Rafael Anaya‐Sánchez

DMO online platforms: Image and intention to visit

Sebastián Molinillo, Francisco Liébana‐Cabanillas, Rafael Anaya‐Sánchez et al. · Tourism Management · 2017 · 334 citations · Full text

Digital Society, Digital Culture, Engineering +7

Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use

Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez et al. · Journal of Retailing and Consumer Services · 2021 · 311 citations · Full text

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +9

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano et al. · Journal of Marketing Management · 2020 · 309 citations

Digital Marketing, Influencer Marketing Programme, Consumer Research +22

Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

Sebastián Molinillo, Rafael Anaya‐Sánchez, Francisco Liébana‐Cabanillas · Computers in Human Behavior · 2019 · 286 citations · Full text

Community Factors, Customer Satisfaction, Social Media +12

Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment

Sebastián Molinillo, Rocío Aguilar-Illescas, Rafael Anaya‐Sánchez et al. · Computers & Education · 2018 · 285 citations · Full text

Interactive Learning, Engineering, Social Presence +12