Concepedia

Author

Marisel Fernández Giordano

Universidad de Granada

Also Known As

Marisel Fernández Giordano

5

Publications

309

Citations

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Universidad de Granada
MF

About

Marisel Fernández Giordano is an author at Universidad de Granada specializing in influencer marketing, journalism, and brand awareness.

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Arts

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Marisel Fernández Giordano

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Publications

309

Citations

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H-Index

YearCitations

Behind influencer marketing: key marketing decisions and their effects on followers’ responses

Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano,

Journal of Marketing Management

2020

309

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