Marisel Fernández Giordano is an author at Universidad de Granada specializing in influencer marketing, journalism, and brand awareness.
Top concepts
ArtsMarketingJournalismManagementPersuasionCommunicationBrand AwarenessSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2020–2020
1
1
Behind influencer marketing: key marketing decisions and their effects on followers’ responses
Francisco J. Martínez‐López, Rafael Anaya‐Sánchez, Marisel Fernández Giordano et al. · Journal of Marketing Management · 2020 · 309 citations
Digital Marketing, Influencer Marketing Programme, Consumer Research +22
Rows per page
1–1 of 1